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The Department of Agriculture is preparing a significant
expansion of its investment in ube research and development as global demand
for the purple yam continues to strengthen. The proposed 2027 allocation is set
to reach ₱93 million, a substantial increase from the current ₱17 million,
signaling a more aggressive push to scale production and strengthen the crop’s
long-term competitiveness.
At the center of this strategy is the improvement of ube
planting materials. Strengthening propagation systems is seen as a foundational
step, ensuring that farmers have access to high-quality, disease-resilient
stock that can support consistent yields. This shift reflects a broader effort
to professionalize the supply chain from laboratory development to farm-level
production.
The initiative is being reinforced through collaboration
with leading academic institutions, including the University of the Philippines
Diliman and the University of the Philippines Los Baños. These universities are
expanding their research work to improve cultivation techniques and enhance
propagation efficiency, with the goal of increasing national output capacity.
A key policy direction under consideration is the pursuit of
geographic indication status for ube. This framework would formally link the
crop to specific regions known for its production, similar to how Guimaras is
associated with mangoes and Davao with pomelo. In practice, geographic
indication serves as a certification of origin and quality, helping protect
regional identity while strengthening market value. It also acts as a safeguard
against mislabeling and dilution of reputation in both domestic and international
markets.
The Department of Agriculture views this protection
mechanism as essential for preserving local agricultural heritage while also
expanding economic opportunities for farming communities. Establishing
recognized origins for ube varieties, such as those produced in Bohol, is seen
as a way to secure long-term branding advantages.
Beyond ube, other tropical crops like calamansi are also
gaining traction internationally. This broader trend is encouraging the
government to coordinate more closely with the Department of Trade and Industry
to strengthen export promotion strategies. The objective is to position
Philippine fruits more competitively in global supply chains, enabling farmers
to benefit from higher-value markets rather than relying primarily on domestic
demand.
Overall, the direction of policy points to a shift from basic production support toward value creation, branding, and international market integration.
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